Communicators need to build trust with their audiences, and that means you need to be consistent. A style guide will help. Ancient philosophers and modern neuroscientists agree that the best way to persuade someone is by being good (more on that in my free course, Communications Fundamentals). That’s why corporations spend so much on branding, […]
Author: Tom Jeffery
A common place
Many Europeans used to keep books where they’d jot down ideas, quotations, recipes and other knowledge they accumulated. They called them ‘commonplace books‘. The coronavirus pandemic will be a pivotal event in my life. Like many people, it’s given me an opportunity to reflect on how I live, what I spend my time on, and […]