Tom Jeffery - editor, problem-solver and communications specialist

I’m a communications consultant, editor and problem-solver based in London, UK.

I help experts communicate in a clear, concise and consistent way. I’ve summarised my approach in the free course ‘Communications Principles’, available on this website.

I’m lead consultant at Cast from Clay. I have over decade’s experience in and around public policy. I managed the press office at the Institute for Fiscal Studies, the UK’s leading think-tank, from 2018-2020. There, I increased the IFS’ Twitter followers by 43%. Before that, I led on digital communications at Citizens Advice from 2017-2018.

I’m an editor by training. In 2020-21, I was Editor-in-Chief at Apolitical, which equips public servants to do their jobs. I’ve set editorial strategy for other two embryonic publishing projects and helped them find their audiences. I edited Think Tank Review, a briefing on public policy research in the UK from 2015 to 2017. Jane Dudman, the Guardian’s public leadership editor, called it “an excellent and unique service”. Earlier, I helped an entrepreneur to launch a news website between 2014 – 2015. As its first news editor, I increased the number of readers of its current affairs content by 58% each month.

My favourite parts? I travelled across the UK to make a film about the people who work at Citizens Advice. They’re some of the kindest and most dedicated people I’ve ever met. Another highlight was interviewing former Greek Minister of Finance Yanis Varoufakis in 2016.

I have a MA in Social and Political Thought from the University of Sussex, and a BA from the University of Leeds. I grew up in Mussoorie, a hill station in the foothills of the Indian Himalayas.