Tom Jeffery - editor, problem-solver and communications specialist

I’m a communications consultant, editor and strategist based in London, UK.

I help experts communicate in a clear, concise and consistent way.

I’m lead consultant at Cast from Clay, and I have over decade’s experience in and around public policy.

I have a MA in Social and Political Thought from the University of Sussex, and a BA from the University of Leeds. I grew up in Mussoorie, a hill station in the foothills of the Indian Himalayas.

I helped persuade the government to rethink Universal Credit

I led digital communications at Citizens Advice from 2017-2018. I was part of a campaign team which secured £1.5 billion additional funding to mitigate the negative effects of Universal Credit in the 2017 Autumn Budget. 

I taught myself to shoot and edit video

I managed the press office at the Institute for Fiscal Studies, the UK’s leading think-tank, from 2018-20. There, I increased the IFS’ Twitter followers by 43%.

A significant part of this was introducing short, topical video. To do this, I taught myself how to shoot using a Canon EOS 5DMkIV, and how to edit using the Adobe Suite.

I interviewed Yanis Varoufakis

In 2015-16, I designed and delivered a year-round content strategy for a £2M conference series on private equity. In Amsterdam, I interviewed former Greek Minister of Finance Yanis Varoufakis.